Identifying Consumer Car Preferences Drives Faster Sales

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Visiting a dealer showroom to start the search for new models and options is a thing of the past for many consumers looking to buy or lease a vehicle.  In today’s digital world, many auto shoppers conduct their research online and do much of their decision making before ever setting foot in the dealership showroom. [Read More...]

Solving Unique Auto Lending Challenges with Advanced Marketing Insights

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Even the most innovative vehicle on the planet can’t make an impression if its manufacturer can’t get it to consumers. That was the challenge facing the manufacturer of a cutting-edge electric car and its captive-financing division: How to convince local dealers to stock, promote and invest in services for the new vehicle. This unique auto [Read More...]