Identifying Consumer Car Preferences Drives Faster Sales


Visiting a dealer showroom to start the search for new models and options is a thing of the past for many consumers looking to buy or lease a vehicle.  In today’s digital world, many auto shoppers conduct their research online and do much of their decision making before ever setting foot in the dealership showroom. [Read More...]

Solving Unique Auto Lending Challenges with Advanced Marketing Insights


Even the most innovative vehicle on the planet can’t make an impression if its manufacturer can’t get it to consumers. That was the challenge facing the manufacturer of a cutting-edge electric car and its captive-financing division: How to convince local dealers to stock, promote and invest in services for the new vehicle. This unique auto [Read More...]