Banking Insights

New Customer Onboading: Increasing Long-Term Growth Potential

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Like the old adage of an iceberg, much of the growth and wealth potential of a new customer is found under the surface of your first interactions. If…

The Mass Affluent: You Can Bank on One Thing — They’re Not All Alike

Understanding the diversity of mass affluents will help you determine their needs.

The mass affluent have unique retail banking and financial services needs. Here, we discuss some of the key differences and how to leverage them.

Debit or Credit? Shifting Payment Methods Represent Opportunity for Banks

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Credit trends point to a new attitude toward credit these days, especially among the Generation Y (the younger generation with birth dates between the …

More Balance Transfer Applications Through Better Consumer Research

Equifax targets balance transfer candidates

How can better data help you find and land more balance transfer candidates? Here we explore how to target prospects without unwanted marketing expenses.

The Mass Affluent: The Low-Hanging Fruit of Financial Services Companies

How do you attract the mass affluent? With research and the right tools.

The Mass Affluent — Who are they? Where are they? What do they want from a traditional financial institution? Read on for more about this key demographic.

Time Series Data: Capture Trends to Boost Your Business

Capturing Trends

Time series data highlights critical trends for any business looking to mitigate risk.

Big Data in Finance: 3 Banks That Get It

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Today’s business world is constantly changing, and nowhere is this more apparent than in the world of information management. The rapid advances in…

The New View of the Bank Customer

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The way customers view banks is changing, and successful financial institutions will change the way they view the bank customer as well. No longer just…

Enhance Marketing Efficiency by Leveraging Big Data

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In recent years, marketing has become significantly data-driven across many industries. However, many financial services firms have only begun to scrape the surface when it comes to leveraging the full power of big data. Most banks do rely on their existing firm data to plan marketing campaigns, but they can significantly enhance marketing efficiency if [Read More...]

How Retail Consumer Banks Can Better Reach Consumers Online

digital marketing

Buying ads online and reaching lots of consumers is relatively easy. For retail bank advertisers looking to attract new customers online, the biggest challenge is to deliver ads that actually grab consumers’ attention and help drive them to open an account as well. That last piece complicates retail bank advertising even further, because banks have [Read More...]