The mass affluent have unique retail banking and financial services needs. Here, we discuss some of the key differences and how to leverage them.
In recent years, marketing has become significantly data-driven across many industries. However, many financial services firms have only begun to scrape the surface when it comes to leveraging the full power of big data. Most banks do rely on their existing firm data to plan marketing campaigns, but they can significantly enhance marketing efficiency if [Read More...]
Buying ads online and reaching lots of consumers is relatively easy. For retail bank advertisers looking to attract new customers online, the biggest challenge is to deliver ads that actually grab consumers’ attention and help drive them to open an account as well. That last piece complicates retail bank advertising even further, because banks have [Read More...]
While average banking customers say they are satisfied with retail banking, retail bank loyalty is another story. In a 2012 World Banking Report, consulting firm Capgemini and Efma found that, while 80 percent of customers say they’re satisfied with their primary banking institution, only 50 percent were confident that they’d stick with that bank for [Read More...]