Business Need Focus

Improving B2B Marketing by Leveraging Advanced Analytics: Identifying Prospects and Maximizing ROI

Using advanced analytics helps companies identify new potential markets and customers.

In part 2 of this series on B2B marketing, we identify the additional steps you should take when using advanced analytics to maximize your campaigns.

Senate Passes WOTC Extension Bill

US Senate

The Senate has passed a WOTC extension bill.  This extension includes a retroactive one year extension (from Jan 1, 2014 to December 31, 2014) of WOTC and other Federal tax incentives including the Indian Employment Credit and The Federal Empowerment Zone Credit.  This bill mirrors the bill passed earlier by the House (earlier coverage here: [Read More…]

2014 Housing Market Trends Leave Lenders with Mixed Signals

The future of the housing market looks a bit uncertain

As we approach the end of 2014, a few housing market trends are appearing. Read on to find out what’s going on and how to prepare yourself.

Medical Identity Theft on the Rise

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Medical identity theft and fraud are rising as more private patient data is put online without adequate security measures. Not only are patients being billed for treatments they never received, medical records are being altered in ways that can have life-threatening consequences. In the most recent survey conducted by the Identity Theft Resource Center, medical identity [Read More…]

Leveraging Advanced Analytics: Personalize to Maximize

Advanced analytics provides analysis of existing and potential customers and enables companies to improve the effectiveness of marketing programs.

B2B marketers are embracing advanced analytics to personalize their marketing campaigns. In this two-part series, we discuss effective ways to get results.

UI Integrity in Alabama – Benefit Payment Audits

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As part of UI Integrity legislation and the requirement to curb unnecessary overpayments, Alabama has announced its plan to actively enforce compliance of completing Benefit Payment Audits by employers.  Per the state, these forms must be completed as instructed which can be accomplished in one of two ways.  The preferred method is electronically via the [Read More…]

Tax Intelligence: Compliance Pays When Bundled with WOTC

compliance that pays

Situation Work Opportunity Tax Credit (WOTC) provides a federal tax incentive for each eligible hire. Employers are challenged to meet screening and compliance regulations and deadlines when assessing new hire eligibility, potentially leaving millions of dollars of tax credit savings on the table.  Screening percentages and compliance are key performance indicators for the WOTC program.  [Read More…]

Unemployment Insurance in Education

unemployment insurance in education

For school districts, the topic of unemployment insurance can be very tricky.  Today the average cost of an unemployment claim for a school district is $3,780.  It doesn’t take long for those costs to add up and that is why it is crucial for you to understand the newest UI regulation mandates.  Read the article [Read More…]

Claim Your Share of the Mortgage Refinancing Mini-Boom

Don't miss out on the mortgage refinancing mini-boom.

The faltering economy has created a new homeowner mortgage refinancing opportunities. Find out how to make the most of this mini-boom.