Time series data highlights critical trends for any business looking to mitigate risk.
Analytics and Benchmarking Focus
In recent years, marketing has become significantly data-driven across many industries. However, many financial services firms have only begun to scrape the surface when it comes to leveraging the full power of big data. Most banks do rely on their existing firm data to plan marketing campaigns, but they can significantly enhance marketing efficiency if [Read More...]
Buying ads online and reaching lots of consumers is relatively easy. For retail bank advertisers looking to attract new customers online, the biggest challenge is to deliver ads that actually grab consumers’ attention and help drive them to open an account as well. That last piece complicates retail bank advertising even further, because banks have [Read More...]
Equifax Workforce Solutions just released new data about the potential impact of the Affordable Care Act’s Employer Mandates on hourly workers across an array of industries including finance, retail, restaurant, education, healthcare and staffing. With the majority of the employer mandate taking effect on January 1, 2015, it’s critical that organizations make ACA compliance a fundamental part [Read More...]
The marketing analytics practices of banks and credit unions help define success in attracting new customers or members and retaining current ones. Financial institutions (FIs) that meet high-performance standards in growth do so because of their ability to leverage big data and resources efficiently and effectively. An Aite Group study of 135 marketing executives from banks and [Read More...]
Though the exact numbers are hard to pin down, most research indicates that the cost of acquiring a new bank customer ranges somewhere between $300 and $400, according to Optirate. Of course, that figure will vary according to the size of the financial institution, marketing and staffing costs, overhead and other metrics. But with slim [Read More...]