Analytics and Benchmarking Focus

Time Series Data: Capture Trends to Boost Your Business

Capturing Trends

Time series data highlights critical trends for any business looking to mitigate risk.

Big Data in Finance: 3 Banks That Get It

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Today’s business world is constantly changing, and nowhere is this more apparent than in the world of information management. The rapid advances in…

The New View of the Bank Customer

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The way customers view banks is changing, and successful financial institutions will change the way they view the bank customer as well. No longer just…

Marketing Profitability Gets a Boost With New Analytics Tools

Marketing profitability can rise with the help of more precisely targeted tools.

In a time of slim profit margins, every advantage counts when trying to boost marketing profitability. Here’s what one credit card company did for theirs.

Home Finance: Write-Offs Decrease by More Than 37 Percent

Home finance deliquencies have seen big improvement year-over-year.

The latest Equifax National Consumer Credit Trends Report is out, and it is full of good news about lower home finance delinquencies.

Enhance Marketing Efficiency by Leveraging Big Data

marketing efficiency

In recent years, marketing has become significantly data-driven across many industries. However, many financial services firms have only begun to scrape the surface when it comes to leveraging the full power of big data. Most banks do rely on their existing firm data to plan marketing campaigns, but they can significantly enhance marketing efficiency if [Read More...]

How Retail Consumer Banks Can Better Reach Consumers Online

digital marketing

Buying ads online and reaching lots of consumers is relatively easy. For retail bank advertisers looking to attract new customers online, the biggest challenge is to deliver ads that actually grab consumers’ attention and help drive them to open an account as well. That last piece complicates retail bank advertising even further, because banks have [Read More...]

Infographic: ACA Compliance and the Hourly Workforce

ACA Compliance Warning

Equifax Workforce Solutions just released new data about the potential impact of the Affordable Care Act’s Employer Mandates on hourly workers across an array of industries including finance, retail, restaurant, education, healthcare and staffing. With the majority of the employer mandate taking effect on January 1, 2015, it’s critical that organizations make ACA compliance a fundamental part [Read More...]

5 Marketing Analytics Practices That Make a Difference in High-Growth Financial Institutions

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The marketing analytics practices of banks and credit unions help define success in attracting new customers or members and retaining current ones. Financial institutions (FIs) that meet high-performance standards in growth do so because of their ability to leverage big data and resources efficiently and effectively. An Aite Group study of 135 marketing executives from banks and [Read More...]