Analytics and Benchmarking Focus

Marketing Credit Cards to Millennials, Part 1: Playing by Their Rules

To market credit cards effectively to millennials, you need to understand their concerns about credit.

By using trended data, you can market to millennials on the terms that are most appealing to them.

Usage Data Underscores the Value of Automated Employment and Income Verifications

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As we approach the HR Technology Conference, Equifax Workforce Solutions is proud to release The Work Number® - Verifications Infographic that highlights the true value of the automated employment and income verification service to employers, employees, and verifiers. Your employees encounter life events and financial choices that require verification of employment and income.  The Work Number enables an [Read More...]

Big Data Technologies Innovation Is Driven by Utilities’ Needs

Pacific gas and energy workers

Big data technologies are rapidly evolving. Much of this technological innovation is coming from utilities, where big data is essential.

Subprime Auto Lenders Discover New Tools for Expanding Business While Reducing Risk

Leveraging multi-source data can help subprime auto lenders experience lift without added risk.

Subprime auto lenders can take advantage of new tools for expanding their business while reducing risk. Learn what one lender did to get ahead.

Today’s Credit Unions Adopting New Marketing Strategies

Credit Unions Adopting New Marketing Strategies for ROI

Credit unions are adopting new marketing strategies to appeal to an increasingly promotions-savvy banking population.

Lifecycle Management Part 4: Making the Most of Customer Interactions

Interacting with your financial institution customers

When banks do get a chance to personally interact with customers and prospects, it is important to make the most of those opportunities.

Is the Automated Valuation Model for Your Property or Area Accurate?

As a busy lender, you have to ask yourself: Do you really have the time and money to compare valuations from different vendors and pick out the most accurate one?

Choosing the right automated valuation model can be complicated. But today’s new breed of cascading tools can help.

Lifecycle Management Part 3: Know Your Customer With Relationship Optimization

Your cross-sell chances are limited until you know your customer.

Know your customer through a holistic understanding gained by a combination of first- and third-party data.

Lifecycle Management Part 2: How To Keep Fickle Customers on Your Side

Fifth Third Bank works hard to avoid fickle customers.

For the fickle customer, banks have become a utility for them instead of a personalized service. Here, we explore how a bank turned that perception around.

Three Steps to Targeted Prospecting Success

Audience segmentation can improve your targeted prospecting.

Improve your targeted prospecting in a financial marketing effort by knowing your end customers’ total profile and the kinds of media they respond to.