How can better data help you find and land more balance transfer candidates? Here we explore how to target prospects without unwanted marketing expenses.
Customer Acquisition Focus
SubPrime Auto Finance News recently published an article regarding the surge in subprime vehicle financing. In fact, the numbers for March 2014 came in at $13.1 billion, higher than any single month for the past seven years. But while the total dollar amount is at historic highs, the average amount per subprime loan came in [Read More...]
In recent years, marketing has become significantly data-driven across many industries. However, many financial services firms have only begun to scrape the surface when it comes to leveraging the full power of big data. Most banks do rely on their existing firm data to plan marketing campaigns, but they can significantly enhance marketing efficiency if [Read More...]
Buying ads online and reaching lots of consumers is relatively easy. For retail bank advertisers looking to attract new customers online, the biggest challenge is to deliver ads that actually grab consumers’ attention and help drive them to open an account as well. That last piece complicates retail bank advertising even further, because banks have [Read More...]
While lenders are looking at more targeted acquisition strategies to fill their loan pipelines as origination volumes decline, more stringent standards for lending should be taken into consideration. The Dodd-Frank Mortgage Reform rules set forth by the Consumer Financial Protection Bureau (CFPB) implements ability to repay (ATR) guidelines for mortgage lenders. For loans that will [Read More...]
Home equity lending is increasing, which is good news for lenders; however, the landscape is much different than it was before the housing bubble in 2009. Lenders need to hone their acquisition strategies not only to acquire more customers, but also to be sure they are gaining the right customers. Targeting good Home Equity candidates [Read More...]