Customer Acquisition Focus

Drivers’ Licenses and Undocumented Workers

immigration identification

With the added impetus on I-9 worksite enforcement over the past several years, employers have been held increasingly accountable for fulfilling their responsibilities with regard to the Form I-9. Now it seems that ICE has added to those responsibilities as they pertain to state drivers’ licenses…more specifically to those states that allow undocumented residents to [Read More...]

Online Targeting for Auto: How Car-Buying Preferences Vary by City

keys auto equifax

Auto manufacturers, auto ad agencies, lenders and dealers all face difficult challenges in online advertising. While brand advertising puts a make or model into the consumer’s mind, the ultimate goal is to sell cars. The most effective way to do this – as well as to extend loans – is to put the right message [Read More...]

The Hopper and The Genie: TV Targets Millennials Through Tech

TV television mobile

If a calculated marketing move could isolate and possibly result in losing a large chunk of your customer base, would you proceed? That’s the question…

Sweet Deal: Balancing Targeted Offers with Telco Risks

mobile devices

Just three days into his new job, FCC chairman Tom Wheeler called for more competition within the telecommunication sector, noting that effective…

Centralize Service Activation with InterConnect for Communications & Utilities

central utilities

Service activation works like a machine – without all the gears in place, you lost functionality and efficiency. Unfortunately, with varying data,…

Account Acquisition: Equifax Helps Utility Streamline and Simplify


When your company already manages over 200,000 accounts, it’s important to keep current customers happy while attracting a new client base. That was the…

Social Media Trends: How Facebook and Twitter Are Affecting Pay TV Subscribers


If you’ve never heard of Sharknado, then chances are that you don’t have a Twitter account. By all means, the show was a lesson in social media…

Alternative Data for Subprime Auto Lending


The appetite for subprime auto lending has returned.  Delinquencies are falling, and finance policies have loosened from the restrictive standards seen at the height of the recession.  But to protect your loan portfolio and gain better insight into your customers, you’ll need better data, smarter risk metrics and dead-on pricing. A case study A client [Read More...]