Customer Acquisition Focus

The Argus-Equifax Approach: Acquiring Profitable Checking Accounts Through Advanced Targeting

Hitting the Mark on Profitable Checking Account Acquisitions

Mass marketing approaches are no longer likely to result in acquiring profitable checking accounts; however, data-driven targeting can help.

Predicting the Housing Market Recovery Through Construction Industry Experts

Want to predict the housing market? Ask a building materials expert.

The building materials industry has a track record of predicting the health of the housing market. What may the next few years mean for lending?

Is the Market for Real Estate Investment Drying Up?

A stronger housing market means fewer bargains for investors.

After years of high activity, the market for real estate investment is slowing down. What’s going on and how can lenders adjust to this shift?

Expect Increasing Demand for Data in Mortgage Lending

mortgage loan

Austin Kilgore, managing editor for National Mortgage News and Mortgage Technology, released a series of stories at the end of last year previewing the biggest trends in 2015 for mortgage. In his article, “2015 Technology Outlook:  Data, Data and More Data”, Kilgore discusses the ongoing push for more robust loan data in 2015 as market participants [Read More…]

FHA Requirements Continue to Hurt the Condo Market: Is Relief in Sight?

FHA requirements continue to hinder the growing market for condos.

FHA requirements are slowing down growth in the condo market. But change could be coming soon, creating a huge opportunity for lenders.

Cell Side: Mobilizing the Smart Phone Banking Experience

Mobile Banking

With banks digging deep in their pockets for additional smart phone banking funds, here are five takeaways on consumer mobile banking demands.

Latest HMDA Data Suggests 3 New Trends in the Mortgage Industry

Recently released 2013 HMDA data suggests 3 new trends in the market.

The latest HMDA data is out. Read on to find on what important trends are appearing in the mortgage industry.

Dodd-Frank Act Requirements Force Mortgage Lenders to Get Creative

The Dodd-Frank Act makes non-qualifed borrowers more of a legal risk.

The Dodd-Frank Act is making it harder to lend to non-qualified borrowers. Read on to find out how you can still safely lend to this market.

How Financial Institutions Need To Market To Emerging Affluent Millennials

Emerging Affluent Millennials

Millennials control a small portion of the nation’s wealth and spending power, it’s important for financial services marketers tofoster relationships today