Customer Acquisition Focus

More Balance Transfer Applications Through Better Consumer Research

Equifax targets balance transfer candidates

How can better data help you find and land more balance transfer candidates? Here we explore how to target prospects without unwanted marketing expenses.

The Mass Affluent: The Low-Hanging Fruit of Financial Services Companies

How do you attract the mass affluent? With research and the right tools.

The Mass Affluent — Who are they? Where are they? What do they want from a traditional financial institution? Read on for more about this key demographic.

Time Series Data: Capture Trends to Boost Your Business

Capturing Trends

Time series data highlights critical trends for any business looking to mitigate risk.

Subprime Vehicle Financing at a Seven-Year High

vehicle financing

SubPrime Auto Finance News recently published an article regarding the surge in subprime vehicle financing.  In fact, the numbers for March 2014 came in at $13.1 billion, higher than any single month for the past seven years.  But while the total dollar amount is at historic highs, the average amount per subprime loan came in [Read More...]

Marketing Profitability Gets a Boost With New Analytics Tools

Marketing profitability can rise with the help of more precisely targeted tools.

In a time of slim profit margins, every advantage counts when trying to boost marketing profitability. Here’s what one credit card company did for theirs.

Help Protect Your Business Proactively With Predictive Risk

Advanced analytics improves predictive risk models, helping you more accurately identify the right customers.

There is little doubt that analytics improves the accuracy of predictive risk. Here is what one firm did to improve their model and find the right customer

Enhance Marketing Efficiency by Leveraging Big Data

marketing efficiency

In recent years, marketing has become significantly data-driven across many industries. However, many financial services firms have only begun to scrape the surface when it comes to leveraging the full power of big data. Most banks do rely on their existing firm data to plan marketing campaigns, but they can significantly enhance marketing efficiency if [Read More...]

How Retail Consumer Banks Can Better Reach Consumers Online

digital marketing

Buying ads online and reaching lots of consumers is relatively easy. For retail bank advertisers looking to attract new customers online, the biggest challenge is to deliver ads that actually grab consumers’ attention and help drive them to open an account as well. That last piece complicates retail bank advertising even further, because banks have [Read More...]

Best Practices for Mortgage Lenders to Enhance Targeted Acquisition Strategies

Best practices for lenders can smooth the mortgage loan origination process.

While lenders are looking at more targeted acquisition strategies to fill their loan pipelines as origination volumes decline, more stringent standards for lending should be taken into consideration. The Dodd-Frank Mortgage Reform rules set forth by the Consumer Financial Protection Bureau (CFPB) implements ability to repay (ATR) guidelines for mortgage lenders. For loans that will [Read More...]

Targeting Home Equity Prospects

Big data helps lenders identify their ideal customer for a home equity line of credit.

Home equity lending is increasing, which is good news for lenders; however, the landscape is much different than it was before the housing bubble in 2009. Lenders need to hone their acquisition strategies not only to acquire more customers, but also to be sure they are gaining the right customers. Targeting good Home Equity candidates [Read More...]