Customer Acquisition Focus

Customer Data Management, Part 1: Best Practices for Cleansing Data

Identify new customers and expand existing relationships with good customer data management.

Good customer data management starts with data cleansing. Use these best practices to identify new customers and expand existing relationships.

Property Valuation, Risk Mitigation and Earning Customer Confidence

With mortgage rates still near historic lows and the shift to a purchase market, it is more important than ever for lenders to qualify borrowers appropriately.

In order to improve loan quality, lenders should evaluate a borrower’s potential undisclosed debt and determine the appropriate valuation for the property.

Marketing Credit Cards to Millennials, Part 1: Playing by Their Rules

To market credit cards effectively to millennials, you need to understand their concerns about credit.

By using trended data, you can market to millennials on the terms that are most appealing to them.

The Digital Age of Mortgage Prescreening Tools

theDigitalAgeofMortgage

Mortgage prescreening tools and custom triggers are creating a more effective and profitable mortgage process.

Equifax Participates at Jack Henry Banking Educational Conference

Business people walking at a conference

Equifax will participate at this year’s Jack Henry® Banking Educational Conference & Technology Showcase, October 20-23, 2014, in Grapevine, Texas.

Is the Subprime Auto Market Creating a Bubble?

Data shows that subprime auto lending may not be creating the next bubble.

Is subprime auto lending creating the next bubble? Analysis of data by economists Amy Crew Cutts and Dennis Carlson suggests otherwise.

Equifax Joins Top Lending Professionals at CUNA Lending Council Conference

CUNA Lending Council Conference Sponsor

Join Equifax at the CUNA Lending Council Conference, November 2-5, 2014.

Great Customer Service Starts With a Single Accurate Database

Consolidate your data into a single customer service database.

Decentralized databases are a growing problem. Consolidating information into a single accurate and up-to-date customer service database can help.

Subprime Auto Lenders Discover New Tools for Expanding Business While Reducing Risk

Leveraging multi-source data can help subprime auto lenders experience lift without added risk.

Subprime auto lenders can take advantage of new tools for expanding their business while reducing risk. Learn what one lender did to get ahead.

Today’s Credit Unions Adopting New Marketing Strategies

Credit Unions Adopting New Marketing Strategies for ROI

Credit unions are adopting new marketing strategies to appeal to an increasingly promotions-savvy banking population.