Customer Acquisition Focus

Reaching For Retail Nirvana – Better Leverage Segmentation Data To Help Identify and Engage Your Valuable Shoppers

Reaching for Retail Nirvana

A major objective for any retailer is to better understand customer wants and needs, and then deliver effective offers and experiences across all channels. However, many organizations are stuck with siloed departmental systems and data, making better customer engagement a challenge. Join us for a complimentary webinar with Retail TouchPoints: Reaching for Retail Nirvana – [Read More…]

Webinar: Credit Unions and the HELOC Landscape

Credit Unions and the HELOC Landscape

Event: Credit Unions and the HELOC Landscape Date: Tuesday, May 5, 2015 Time: 2:00 p.m. Eastern Registration Link:  http://consumer.equifax.com/LP=1585 According to the latest Equifax National Consumer Credit Trends Report, U.S. consumer appetite for home equity lines of credit (HELOCs) is increasing. More than 1.2 million new HELOCs were opened in 2014, a 15.8% increase over [Read More…]

The Reduced Buying Power of Millennials Is Hampering Homeownership

Mortgage lenders must creatively tailor their marketing efforts to combat the low buying power of millennials.

The reduced buying power of millennials has forced many to avoid homeownership. Here’s how to get them engaged in the real estate game.

The Argus-Equifax Approach: Acquiring Profitable Checking Accounts Through Advanced Targeting

Hitting the Mark on Profitable Checking Account Acquisitions

Mass marketing approaches are no longer likely to result in acquiring profitable checking accounts; however, data-driven targeting can help.

Predicting the Housing Market Recovery Through Construction Industry Experts

Want to predict the housing market? Ask a building materials expert.

The building materials industry has a track record of predicting the health of the housing market. What may the next few years mean for lending?

Is the Market for Real Estate Investment Drying Up?

A stronger housing market means fewer bargains for investors.

After years of high activity, the market for real estate investment is slowing down. What’s going on and how can lenders adjust to this shift?