Customer Acquisition Focus

Improving B2B Marketing by Leveraging Advanced Analytics: Identifying Prospects and Maximizing ROI

Using advanced analytics helps companies identify new potential markets and customers.

In part 2 of this series on B2B marketing, we identify the additional steps you should take when using advanced analytics to maximize your campaigns.

Leveraging Advanced Analytics: Personalize to Maximize

Advanced analytics provides analysis of existing and potential customers and enables companies to improve the effectiveness of marketing programs.

B2B marketers are embracing advanced analytics to personalize their marketing campaigns. In this two-part series, we discuss effective ways to get results.

Claim Your Share of the Mortgage Refinancing Mini-Boom

Don't miss out on the mortgage refinancing mini-boom.

The faltering economy has created a new homeowner mortgage refinancing opportunities. Find out how to make the most of this mini-boom.

Stop Wasting Your Marketing Budget: Using Consumer Buying Behavior to Increase Marketing ROI

Consumer Buying Behavior and Marketing ROI

With the right technology and insight into consumer buying behavior, companies can increase marketing campaign ROI with more strategic campaigns.

Three Alternative Lending Sources for Small Businesses

Alternative lending is a growing phenomenon.

Alternative lending has grown in popularity as small businesses look for financing. Here are three alternative options that offer huge potential rewards.

Marketing Cross-Sell in Communications and Utilities: Are You Missing Key Sales Opportunities?

Are you missing key cross-sell opportunities?

You can capture hidden sales and reveal marketing cross sell opportunities by understanding who the true owners of businesses are.

Questions are the Answer for Millennials in Auto Finance

Millennial Car Buying

The next generation of car buyers is walking through showroom doors with mounds of student debt and thin credit files, making creditworthiness particularly challenging to discern. For dealers looking to better serve the swiftly growing millennial market, Equifax’s resident auto marketing expert Jenn Reid recently shared practical advice with Car Biz Today on how to help align this growing customer base with the [Read More…]

Keep Customers from Selling Themselves Short

dream car

A common misconception in auto lending is that there’s a high propensity for customers to overstate their income. In reality, what Equifax has found is that around 25% of borrowers overstate their income while 75% actually under-report what they make. In either scenario, getting an accurate representation of employment and income data eliminates many uncertainties [Read More…]