Customer Acquisition Focus

How To Incorporate Financial Data For Better Ad Targeting

State Tax Credits

The rise of data-driven marketing has brands increasingly looking for insights that allow them to better target their most likely customers and eliminate any potential media waste. But with so many resources at their fingertips, marketers are still learning how best to combine different kinds of data assets. In fact, they’re often either not using [Read More…]

Data-Driven Segmentation Helps Banks Go After the Right Mortgage Candidates with Speed

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Proactive approach reveals consumers looking for home loans and who among them may present the lowest risk for banks. We’re in the middle of the summer home-selling season, and — for the first time in several years — consumers have warmed up to the idea of purchasing new homes. Nearly three-quarters of respondents to a [Read More…]

Marrying Segmentation and Big Data to Help Build Better Customer Relationships

Big Data Building Better Customer Relationships

In our current age of Big Data-driven business, retailers have a considerable head start, having spent years gathering and analyzing data to shape everything from marketing strategies to supply chain management. Despite that head start, and the plethora of ways retailers accumulate data, they only have part of the picture. Every data gathering technique offers [Read More…]

More Effective Cross-Selling In Seconds

WOTC update

It’s the simplest strategy to boost revenue potential: Offer the right customers the right product at the right time at the right price. It is the essence of cross-selling, yet what sounds simple in theory is often more difficult to execute in real life. Financial institutions have discovered that making the cross-sell at the point [Read More…]

A Better Way to Help Assess DDA Risk

Businessman Balancing Coins On Wooden Seesaw

It is no revelation that the Consumer Financial Protection Bureau (CFPB) wants to ensure that banks and credit unions are appropriately and fairly meeting the needs of consumers. This includes the agency strongly recommending that financial institutions implement an open-all strategy for consumer demand deposit accounts (DDAs) and help provide deposit account options for “credit [Read More…]

Regional Household Wealth Tier Breakdowns

Forecasting SUI tax rates

This month we wanted to take a closer look at estimated household wealth across the U.S.  Specifically, the map below shows the percent of households that fall into each estimated wealth tier within each region. How do regions along the east and west coasts stack up against the rest of the country?  Do regions in [Read More…]

Retailers Can Use Syndicated Segmentation Frameworks To Implement Best Practices

Reaching for Retail Nirvana

Retail marketers recently convened for a webinar about “Reaching for Retail Nirvana”. The aim was to discuss ways that retailers can work towards a “retail nirvana” – defined here as improved customer engagement through a 360-degree view of their customers and prospects. Reaching this type of “nirvana” is not impossible, nor does it need to be [Read More…]

Regions with Growing and Shrinking Household Assets

SUI tax rates

To help ensure financial institutions are offering and promoting products and services that meet the needs of their customer bases, it is important to understand how different regions within their geographic footprints are faring financially. Additionally, market-level financial insights can help financial institutions: Locate high-growth and under-developed market areas Size the market Better assess their [Read More…]

Income Data Alone Doesn’t Give You a Full View of Your Customer or Prospect

Differentiate “homogeneous” households

New products offer estimated discretionary spending capacity without sacrificing performance Organizations would like to be able to understand how much customers and prospects are able to spend on their products or services. To that end, being able to segment your customers and prospects based on estimated discretionary spending would be very useful. However, that is [Read More…]