Customer Acquisition Focus

Retailers Can Use Syndicated Segmentation Frameworks To Implement Best Practices

Reaching for Retail Nirvana

Retail marketers recently convened for a webinar about “Reaching for Retail Nirvana”. The aim was to discuss ways that retailers can work towards a “retail nirvana” – defined here as improved customer engagement through a 360-degree view of their customers and prospects. Reaching this type of “nirvana” is not impossible, nor does it need to be [Read More…]

Regions with Growing and Shrinking Household Assets

SUI tax rates

To help ensure financial institutions are offering and promoting products and services that meet the needs of their customer bases, it is important to understand how different regions within their geographic footprints are faring financially. Additionally, market-level financial insights can help financial institutions: Locate high-growth and under-developed market areas Size the market Better assess their [Read More…]

Income Data Alone Doesn’t Give You a Full View of Your Customer or Prospect

Differentiate “homogeneous” households

New products offer estimated discretionary spending capacity without sacrificing performance Organizations would like to be able to understand how much customers and prospects are able to spend on their products or services. To that end, being able to segment your customers and prospects based on estimated discretionary spending would be very useful. However, that is [Read More…]

Reaching For Retail Nirvana – Better Leverage Segmentation Data To Help Identify and Engage Your Valuable Shoppers

Reaching for Retail Nirvana

A major objective for any retailer is to better understand customer wants and needs, and then deliver effective offers and experiences across all channels. However, many organizations are stuck with siloed departmental systems and data, making better customer engagement a challenge. Join us for a complimentary webinar with Retail TouchPoints: Reaching for Retail Nirvana – [Read More…]

Webinar: Credit Unions and the HELOC Landscape

Credit Unions and the HELOC Landscape

Event: Credit Unions and the HELOC Landscape Date: Tuesday, May 5, 2015 Time: 2:00 p.m. Eastern Registration Link:  http://consumer.equifax.com/LP=1585 According to the latest Equifax National Consumer Credit Trends Report, U.S. consumer appetite for home equity lines of credit (HELOCs) is increasing. More than 1.2 million new HELOCs were opened in 2014, a 15.8% increase over [Read More…]