Time series data highlights critical trends for any business looking to mitigate risk.
Optimize Customer Relationships
In recent years, marketing has become significantly data-driven across many industries. However, many financial services firms have only begun to scrape the surface when it comes to leveraging the full power of big data. Most banks do rely on their existing firm data to plan marketing campaigns, but they can significantly enhance marketing efficiency if [Read More...]
While average banking customers say they are satisfied with retail banking, retail bank loyalty is another story. In a 2012 World Banking Report, consulting firm Capgemini and Efma found that, while 80 percent of customers say they’re satisfied with their primary banking institution, only 50 percent were confident that they’d stick with that bank for [Read More...]
The marketing analytics practices of banks and credit unions help define success in attracting new customers or members and retaining current ones. Financial institutions (FIs) that meet high-performance standards in growth do so because of their ability to leverage big data and resources efficiently and effectively. An Aite Group study of 135 marketing executives from banks and [Read More...]
Though the exact numbers are hard to pin down, most research indicates that the cost of acquiring a new bank customer ranges somewhere between $300 and $400, according to Optirate. Of course, that figure will vary according to the size of the financial institution, marketing and staffing costs, overhead and other metrics. But with slim [Read More...]
If the latest TV trend is any indication, television screen sizes are cyclical. After all, we’ve gone from the tiny, black-and-white screens of the last century to huge, all-encompassing big-screens — and now, thanks to mobile TV apps like HBO Go and DIRECTV, we’ve gone back to tiny screens in the name of convenience and [Read More...]
Even in the aftermath of the lending crisis and housing market collapse, purchasing a home can be a more financially sound decision than renting for many prospective buyers. As demand for rental properties increases, so does the average price of a monthly rental. In many parts of the country, mortgage payments can still be cheaper [Read More...]