Optimize Customer Relationships

Lifecycle Management Part 3: Know Your Customer With Relationship Optimization

Your cross-sell chances are limited until you know your customer.

Know your customer through a holistic understanding gained by a combination of first- and third-party data.

Lifecycle Management Part 2: How To Keep Fickle Customers on Your Side

Fifth Third Bank works hard to avoid fickle customers.

For the fickle customer, banks have become a utility for them instead of a personalized service. Here, we explore how a bank turned that perception around.

Three Steps to Targeted Prospecting Success

Audience segmentation can improve your targeted prospecting.

Improve your targeted prospecting in a financial marketing effort by knowing your end customers’ total profile and the kinds of media they respond to.

Two Critical Credit Union Trends Facing the Industry

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There is one uniting theme to the challenge credit unions are facing today: technology. Here are two of the critical credit union trends.

Rethinking B2B Risk, Part 5: Improved Credit Risk Management Through New Technology

Credit risk management has become easier through technology.

Credit risk management has become more efficient due to emerging technology. Keeping your systems up to date is crucial in helping you manage your business

Online Audiences: Verifying and Leveraging Insights for Automotive Advertisers

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In a previous post, we discussed how automotive advertisers need additional data sources to ensure their online ads reach optimal consumers. Within today’s cookie market it’s possible – likely, even – that many consumers are mislabeled as “in-market” for certain auto makes and models, but targeting those who will never purchase the advertised model results [Read More...]

Auto Advertisers Need to Leverage Offline Insights Online

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It’s in an auto advertiser’s best interest to leverage additional data sources and tools to drive the best online marketing results. But auto makers are also sitting on top of tons of their own data, and that data is extremely valuable when it comes to online advertising. The issue is that it’s offline and needs [Read More...]

Rethinking B2B Risk, Part 3: Can Fast Response Times and Effective Credit Risk Management Coexist?

Embrace real-time reporting to retain customer interest.

By reducing the time between credit request and decision, a business and its customers can both benefit.

Rethinking B2B Risk, Part 2: Workflow Optimization — A Pathway to Lower Credit Risk

Optimizing complex workflow processes is a pathway to lower risk.

If your customer base is other businesses, B2B risk management needs to remain a top priority. Workflow optimization can enhance this process.

How to Win with Small Business Banking

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Equifax national account manager Jeff Schwartzel tells you why small business banking is a big deal and how to win in the current market.