Optimize Customer Relationships

Retailers Can Use Syndicated Segmentation Frameworks To Implement Best Practices

Reaching for Retail Nirvana

Retail marketers recently convened for a webinar about “Reaching for Retail Nirvana”. The aim was to discuss ways that retailers can work towards a “retail nirvana” – defined here as improved customer engagement through a 360-degree view of their customers and prospects. Reaching this type of “nirvana” is not impossible, nor does it need to be [Read More…]

Webinar: Credit Unions and the HELOC Landscape

Credit Unions and the HELOC Landscape

Event: Credit Unions and the HELOC Landscape Date: Tuesday, May 5, 2015 Time: 2:00 p.m. Eastern Registration Link:  http://consumer.equifax.com/LP=1585 According to the latest Equifax National Consumer Credit Trends Report, U.S. consumer appetite for home equity lines of credit (HELOCs) is increasing. More than 1.2 million new HELOCs were opened in 2014, a 15.8% increase over [Read More…]

The Argus-Equifax Approach: Acquiring Profitable Checking Accounts Through Advanced Targeting

Hitting the Mark on Profitable Checking Account Acquisitions

Mass marketing approaches are no longer likely to result in acquiring profitable checking accounts; however, data-driven targeting can help.

Cell Side: Mobilizing the Smart Phone Banking Experience

Mobile Banking

With banks digging deep in their pockets for additional smart phone banking funds, here are five takeaways on consumer mobile banking demands.

Risk Management: Increasing Credit to Bolster Bottom Line Growth

extending credit

Current customers are your best source of revenue. Learn how extending credit and strategically managing customer credit lines can maximize relationships

Keep Customers from Selling Themselves Short

dream car

A common misconception in auto lending is that there’s a high propensity for customers to overstate their income. In reality, what Equifax has found is that around 25% of borrowers overstate their income while 75% actually under-report what they make. In either scenario, getting an accurate representation of employment and income data eliminates many uncertainties [Read More…]