Customer Data Integration: Accuracy vs. Privacy

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They say that love makes the world go ’round, but in business, it’s data that often fuels the fire. Whether it’s confirming a customer’s address or looking up past account information, having accessible data at hand streamlines the process and can help in cross-selling and marketing efforts. Of course, while accurate and timely data are [Read More...]

5 Current Telecom Industry Trends

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Recently, innovation has been the name of the game in telecom industry trends. New products have emerged across the board that offer customers access to customized service options that best fit their needs. Companies should get a jump on what’s coming so they can maintain a market advantage, retain more accounts and engender loyalty going [Read More...]

5 Current Telecom Industry Trends

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<p>Recently, innovation has been the name of the game in telecom industry trends. New products have emerged across the board that offer customers access to customized service options that best fit their needs. Companies should get a jump on what’s coming so they can maintain a market advantage, retain more accounts and engender loyalty going [Read More...]

How Alternative Data Can Help Your Business

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Competition in the utility sector has never been hotter, and companies are looking for innovative ways to attract more qualified customers. With the use of alternative data, you can gain a broader perspective of customer creditworthiness and increase the efficiency and profitability of your business. New data points Alternative data, also referred to as “nontraditional [Read More...]

HBO Go and Mobile TV Apps: Changing the Channel … and the Game

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If the latest TV trend is any indication, television screen sizes are cyclical. After all, we’ve gone from the tiny, black-and-white screens of the last century to huge, all-encompassing big-screens — and now, thanks to mobile TV apps like HBO Go and DIRECTV, we’ve gone back to tiny screens in the name of convenience and [Read More...]

Retaining Customers: Upselling to Increase Wallet Share

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As an industry, telecommunications has excellent prospects. After all, communication is one of the most important facets of modern society. But resting on the current need isn’t what separates the big fish from the little fish in this fairly crowded pond. By analyzing data, CSPs can zero in on the upsell opportunities that best suit [Read More...]

The Hopper and The Genie: TV Targets Millennials Through Tech

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If a calculated marketing move could isolate and possibly result in losing a large chunk of your customer base, would you proceed? That’s the question that cable and satellite providers must answer before introducing new technology to an older or less tech-savvy fan base. The Hopper from DISH or the Genie from DIRECTV are both [Read More...]

Sweet Deal: Balancing Targeted Offers with Telco Risks

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Just three days into his new job, FCC chairman Tom Wheeler called for more competition within the telecommunication sector, noting that effective…

Centralize Service Activation with InterConnect for Communications & Utilities

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Service activation works like a machine – without all the gears in place, you lost functionality and efficiency. Unfortunately, with varying data,…

Account Acquisition: Equifax Helps Utility Streamline and Simplify

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When your company already manages over 200,000 accounts, it’s important to keep current customers happy while attracting a new client base. That was the…