How To Incorporate Financial Data For Better Ad Targeting

Incorporate Financial Data For Better Ad Targeting

The rise of data-driven marketing has brands increasingly looking for insights that allow them to better target their most likely customers and eliminate any potential media waste. But with so many resources at their fingertips, marketers are still learning how best to combine different kinds of data assets. In fact, they’re often either not using [Read More…]

Using Analytics to Power Identity Proofing

Revolving Door Turnover

Confirming the identities of users in large external user populations can be challenging. A government agency giving a citizen access to sign up for benefits or check records may potentially be challenged with identifying a single person among more than 230 million adults. Combating identity-based fraud on that scale can be even more challenging. While [Read More…]

WOTC Update: Tax Reform and Tax Extenders

WOTC update

Tax reform is sometimes mentioned as a potential cause of delay for the renewal of WOTC and other tax credits.  That is, if tax reform were to happen, then it is conceivable that, as part of that process, various tax credits would cease to be renewed in favor of a reduction and simplification of overall [Read More…]

Marrying Segmentation and Big Data to Help Build Better Customer Relationships

Big Data Building Better Customer Relationships

In our current age of Big Data-driven business, retailers have a considerable head start, having spent years gathering and analyzing data to shape everything from marketing strategies to supply chain management. Despite that head start, and the plethora of ways retailers accumulate data, they only have part of the picture. Every data gathering technique offers [Read More…]

Gainful Employment Rule Survives For-Profit Group’s Court Challenge

Gainful-Employment-Blog-Banner

A federal judge on Tuesday, June 23 rejected a serious legal challenge, brought by the Association of Private Sector Colleges and Universities, to the controversial Gainful Employment rule. The lobbying group’s lawsuit was the highest hurdle remaining for the proposed Gainful Employment rule, which will judge career-oriented programs on their graduates’ ability to repay their [Read More…]

Subprime Auto Bubble? Not Likely Say Experts

auto finance calculator

There’s been a lot of chatter lately about a potential bubble forming as a result of subprime lending in the automotive industry. Phil LeBeau, at CNBC, recently interviewed Dennis Carlson, Deputy Chief Economist at Equifax, to get his take on the issue. Carlson and analysts at Equifax looked at data for new and used cars [Read More…]

Fraud Prevention: Crimes against Revenue on the Rise

WOTC Bill Renewal - law

Fraud perpetrated by or on behalf of local public assistance recipients continues to be a recurring sore spot in the ability of local jurisdictions to control growing costs, and improve revenue collections and use. “Crimes against revenue” is a particular phrase used over past years by localities seeking to address this kind of public sector [Read More…]

King v. Burwell: Subsidies Stand

The U.S. Supreme Court has issued a ruling in the King v. Burwell case stating that the Affordable Care Act (ACA) does in fact allow the Internal Revenue Service (IRS) to provide Premium Tax Credits, or subsidies, for health insurance provided under the Federal Marketplace. Although the language of the law states that subsidies are [Read More…]

North Dakota Joins E-Verify RIDE Program

e-verify update

U.S. Citizenship and Immigration Services (USCIS) has announced that effective Monday, June 15, 2015 North Dakota will become the sixth state to participate in the Records and Information from DMV’s for E-Verify (RIDE) program.  RIDE is an ongoing E-Verify initiative that connects E-Verify with state departments of motor vehicles (DMVs) and state public safety offices.  [Read More…]

Tom Reed Introduces Permanent WOTC Renewal Bill

WOTC Capital

Tom Reed (R-NY) has introduced  H.R.2754  to amend the Internal Revenue Code of 1986 to make the Work Opportunity Tax Credit (WOTC) permanent.  While the text of the bill is not yet available, Mr. Reed and his co-sponsor, Charles Rangel (D-NY) sent a “Dear Colleague” letter to Congress imploring them to co-sponsor this important bill.  Says [Read More…]